https://www.portfolio.eefah.com/blog daily 0.75 2024-10-02 https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/a9f396da-81de-49dc-b101-6ccc301ef573/Banner.png https://www.portfolio.eefah.com/blog/reframing-product-positioning-to-drive-expansion-and-client-retention monthly 0.5 2024-10-01 https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/b8a3cf92-89fd-4547-8c93-4d46ff8fbaff/Data+Dashboards.png Aoife Ni Mhorain || Case studies - Protecting ARR and driving expansion - Make it stand out Primary users have access to everything https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/ea4262cb-8209-450b-a1d3-9e53139d8b81/Data+Dashboards+only+user.png Aoife Ni Mhorain || Case studies - Protecting ARR and driving expansion - Make it stand out No customisation https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/4dcee249-269f-4e22-afd4-c25e306e2609/Data+Dashboards+only+user+V2.png Aoife Ni Mhorain || Case studies - Protecting ARR and driving expansion - Make it stand out Ring-fenced customisation enabled https://www.portfolio.eefah.com/blog/creating-a-backlog-to-satisfy-customers monthly 0.5 2024-10-01 https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/bdea8217-2f08-4451-acb7-056ea745e3b6/Data_pivot+table.png Aoife Ni Mhorain || Case studies - Creating a backlog to satisfy customers - Make it stand out The cross tabs application mimics pivot table functionality. https://www.portfolio.eefah.com/blog/managing-product-design-and-ux-research-through-change monthly 0.5 2024-09-30 https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/8625ceff-1e9a-4423-92e0-a078d1a5da53/My+role+as+Dir+of+PD.png Aoife Ni Mhorain || Case studies - Managing design and research through change - Make it stand out Mapping my role and the impact it had.* https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/c64c15c0-b9f2-4ad3-add9-f04a720aa7a6/Managing+Retro.png Aoife Ni Mhorain || Case studies - Managing design and research through change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/fca9dfcc-fbbb-4758-a2e6-064471b8fb35/Managing+communication.png Aoife Ni Mhorain || Case studies - Managing design and research through change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.portfolio.eefah.com/blog/successfully-delivering-a-manufacturing-production-line-using-agile-principles monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726762925404-E3PBCZZ4XLSJ76OSUEJA/Bike+product+shot.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726762926735-33PXXVMCGZNYSDZMJZRQ/Bike+porduct+shot+england.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726762924442-09J0VKQYEZJFTMBBE9XQ/Bike+product+shot+epping.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726762925534-X4CZRFIZXWXXIF4D9L86/Bike+product+shot+in+workshop.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726762924085-TNZ5HDSEC5AH383Q3R5D/Bike+product+shot+font+on.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726762128380-U9XYS9UYGXKM0B11KKKY/Bike+person+3+welder.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726762128532-1GTVOXRERNXOSYCSR64N/Bike+person+3+shop+engineer.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726762129315-BWSDPDPU43SH05PQ846P/Bike+person+1+sprayer.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/5e9ab14b-2c12-4796-b5d0-45f82506b925/Bike+small+end+to+end+service+map+workshop.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles - Make it stand out End-to-end service mapping https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763194708-LUDCT97FFEM4OEPNWV64/Bike+fabrication+boring+a+hole.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763194732-ZLKP9UG27PKPWG3EH04K/Bike+fabrication+frame+1.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763195784-P2AM5PQK8H2XP1OGV62B/Bike+fabrication+prespray+frame.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763196020-CWOLQA9UMUOGLJG9OG9H/image+23.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763196794-82JI7VGGAKRHOMG9S6RZ/Bike+fabrication+workshop.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763196941-ISUNSK01H45V9NLBY0BB/Bike+fabrication+stems.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763197964-0Q7HQ9NSU5JVLBM76Y72/Bike+fabrication+person+3+boring.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763283814-POE83KH6EL8PKA6FZAQT/Bike+kanban+person+4.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763282240-TYYVW2J75C9AHICSXPJR/Bike+workshopping+the+crm.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726763282571-3VXQVZKNXZDWXFP3FG8I/Bike+kanbanboard+closeup.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/147add23-d729-4c6c-81d3-6668b7121654/Bike+logo.png Aoife Ni Mhorain || Case studies - Increasing velocity using Agile principles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.portfolio.eefah.com/blog/creating-the-experience-to-meet-the-product-strategy monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/acc07dbf-e228-4c5f-8607-baea3f66c9ad/Media+-+gap.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/58425ac6-18d3-400a-b343-d16430274b97/Media_Audience.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy - Make it stand out User personas mapped to customer segmentation showing a high likelihood of conversion with the challenge of a lack of digital engagement. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/eb17d3a4-b3f8-48ef-946c-e1c93aec406f/Media+-+product+process.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy - Make it stand out Overall end-to-end process https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726746254084-KBEOB6Z5ZB8JFBELBCJP/Media+Digitising+the+mental+model+BW.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726746494765-5DX4ZNLBD3DJEPXUFV7Z/media+-+domain+moddeling+with+content+creators.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726746816881-FA9KA4RDNDOVZMVM4Y9H/Media+-+position+in+the+aggrigated+portal.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726746816565-1HFAQ5QXW85DGO876798/Media+-+usage+data+analysis.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726746817485-WR2RQ9J8B5GGCTJLAGT6/Media+-+journey.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726746817785-799E98LECAOV45UH0I3H/Media+-+research+1.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726749060225-3IOMSNZUMV7NQAG5G4BI/Meida+-+wireframe+1.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726749061397-39B7QOH9V1P7VHE8Y0U8/Media+-+wireframe+2.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726749061267-K0XEPUNKPIMD6DA45UM9/Media+-+wireframe+3.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726749060115-Y4SH5DGQLAJ4R6TZ3U82/Media+-+wireframe+4.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726749433499-4HM4Q1805IZRQ74NAECI/Media+Aoife+Exp+map+2+Sepia+.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726749392362-BF4HB2K9HZR0QQVA2NAZ/Media+-+exp+mapping.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726750327625-76CVIQ7P43JI6OEJCJ7G/Media+Audit+diagram.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726750332882-HH6EF7O82YU5V0EZOMWV/Money+Structure+draft+7.png Aoife Ni Mhorain || Case studies - Creating the experience to meet the product strategy https://www.portfolio.eefah.com/blog/identifying-the-strategy-to-met-the-vision monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/074c2809-533f-4751-a77f-70ae5f9e6420/F%26A_3.png Aoife Ni Mhorain || Case studies - Identifying the strategy to meet the vision - Make it stand out There are many people and organisations involved. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/8648294c-993a-408b-bde2-84cbf2fe8746/F%26A_1.png Aoife Ni Mhorain || Case studies - Identifying the strategy to meet the vision - Make it stand out I lead a team of up to 13 people. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/7bc42dc8-f81c-4322-b5aa-b79c1dc9acf2/F%26A+data+silos.png Aoife Ni Mhorain || Case studies - Identifying the strategy to meet the vision - Make it stand out Numerous data silos were already in existence. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/609065b7-4ab6-45cf-8ed3-56685c772949/Fostering+gov.uk.png Aoife Ni Mhorain || Case studies - Identifying the strategy to meet the vision - Make it stand out Fostering guidance pages were enhanced. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/856360d0-a011-42fa-876a-be6f95a336d8/F%26A+options.png Aoife Ni Mhorain || Case studies - Identifying the strategy to meet the vision - Make it stand out A range of options were explored. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726499984607-R2UXGUOTCZLDNDMMUU6B/F%26A+prototype.png Aoife Ni Mhorain || Case studies - Identifying the strategy to meet the vision https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/1726499993420-DLRRGNL8JH38LSAQYT95/F%26A+sketch.png Aoife Ni Mhorain || Case studies - Identifying the strategy to meet the vision https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/02b01c55-5092-4f53-b5ee-d1ff281e4240/F%26AUser+feedback+on+the+impact+of+the+foster+parent+app.png Aoife Ni Mhorain || Case studies - Identifying the strategy to meet the vision - Make it stand out - foster parent https://www.portfolio.eefah.com/blog/fp8951unfgjnncx0b69da59qcoa8b4 monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/b305a4d4-4ab9-46fe-b1a8-12d56faa399d/COP_GWI.png Aoife Ni Mhorain || Case studies - Departmental setup within a SaaS Scaleup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/4edeaaf6-e262-4fbe-94d0-970a725cdd14/Operating+model_GWI.png Aoife Ni Mhorain || Case studies - Departmental setup within a SaaS Scaleup - Make it stand out Specialism operating model https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/7c5961df-3fc1-42c3-9f23-e61de33ac47c/In+person+meetup.png Aoife Ni Mhorain || Case studies - Departmental setup within a SaaS Scaleup The immediate outcome of my work was organisational knowledge. I facilitated company-wide meetups, regularly attended by 25–30 people, to share insights and training. I also encouraged a process of meta-analysis, where researchers contributed to a holistic view of product changes. This helped iterate customer personas and refine user scenarios, which directly influenced the company's strategy https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/656d5131-03a7-4a9c-9046-316c8f75dc88/Capability+benchmarking.png Aoife Ni Mhorain || Case studies - Departmental setup within a SaaS Scaleup - Make it stand out Over a 12 month period, the team reached a solid working knowledge of the practice. https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/99f4e541-76fb-4dfb-a745-83718fd52d96/Team+topologies.png Aoife Ni Mhorain || Case studies - Departmental setup within a SaaS Scaleup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.portfolio.eefah.com/blog/category/departmental+setup monthly 0.5 https://www.portfolio.eefah.com/blog/category/Agile+delivery monthly 0.5 https://www.portfolio.eefah.com/blog/category/team+management monthly 0.5 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https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/8050dbbb-10fa-4d60-972e-836d1a7b7611/Aoife+in+Greece.jpg https://www.portfolio.eefah.com/aoife daily 1.0 2026-03-23 https://images.squarespace-cdn.com/content/v1/66deb1266cb6773d51246f35/66b0e623-21aa-4bd3-a9f8-097d5c26508b/Aoife+Rectangle.png